Practical AHPRA & TGA Advertising Compliance for Cosmetic Clinics

Learn how to advertise cosmetic services in Australia safely, effectively, and in compliance with regulatory requirements.

Advertising for cosmetic clinics in Australia is highly regulated. Many practitioners unintentionally breach advertising rules, particularly regarding testimonials, before-and-after images, promotional claims, descriptions, and social media marketing. Under Australian law, it is a criminal offence  - hence a significant threat to future ability to practice. 

This practical CPD evening training provides clear, practical guidance on how cosmetic clinics can advertise while complying with AHPRA and TGA requirements.

Training Format

Interactive evening CPD session

The training includes:

• Practical exercises

• Real advertising examples

• Analysis of compliant vs non-compliant marketing

• Step-by-step guidance on structuring compliant advertising

Participants will work through real scenarios used in cosmetic clinic marketing, learning how to identify regulatory risks and correct advertising before problems arise.

Light food and drinks will be provided during the training.

What You Will Learn

Understanding the Regulatory Framework

• AHPRA advertising rules for regulated health services

• TGA restrictions relevant to cosmetic treatments

• How the rules apply to cosmetic clinics, doctors, and nurses

Common Advertising Pitfalls

• Testimonials and patient reviews

• Before-and-after photographs

• Influencer marketing

• Social media advertising risks

• Promotional offers and discount campaigns

Compliant Advertising in Practice

• Structuring compliant website content

• Safe wording for treatment descriptions

• Educational marketing that attracts patients while remaining compliant

Real-World Case Examples

• Analysis of cosmetic clinic advertising

• Examples of regulatory breaches and investigations

• How to identify risk areas before publishing marketing content

Practical Tools Included

Participants will receive:

• Examples of compliant advertising solutions

• Sample wording for websites and social media

• Compliance checklists for reviewing marketing

• Guidance on internal advertising review processes

• Approach to Ahpra/TGA investigation if Indemnity refuses to help

Who Should Attend

This training is designed for:

• Cosmetic doctors

• Registered nurses working in aesthetics

• Cosmetic clinic owners

• Practice managers

• Marketing staff working with medical clinics

Training Faculty

Dr Larissa Miller
Cosmetic doctor and clinic director whose clinic has successfully completed an AHPRA investigation process and implemented compliant advertising systems.

Experienced AHPRA Regulatory Lawyer
A legal expert with experience working on cosmetic regulation matters within the AHPRA framework.

The content has been discussed and reviewed by Ahpra representative. 

Together, they provide both clinical and legal perspectives on compliance, helping practitioners understand how regulators interpret advertising rules in practice.

Learning Outcomes

After completing this training, participants will be able to:

✔ Identify non-compliant advertising
✔ Understand key AHPRA and TGA advertising risks
✔ Write compliant marketing content for cosmetic services
✔ Implement internal compliance review processes

Designed for cosmetic practitioners who want to market confidently while protecting their professional registration and clinic reputation.

Limited places available.